{"product_id":"untitled-feb20_23-44","title":"Rolex Day-Date 40 Oyster, 40 mm, platinum m228236-0012","description":"\u003ch2\u003eIce-Blue Dial\u003c\/h2\u003e\n\u003cp\u003eThe ice-blue dial is the discreet and exclusive signature of a Rolex platinum watch. Rolex uses platinum, the noblest of metals, for the finest of watches. This exclusive dial colour can be found only on the Day-Date, the Cosmograph Daytona and the Perpetual 1908.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Diamond Cellar Rolex\" title=\"Diamond Cellar Rolex\" class=\"rolex-feature-image\" src=\"https:\/\/dch-cdn-bucket.s3.us-east-2.amazonaws.com\/rolex\/feature-assets-v7\/m228236-0012_bezel.png\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eFluted bezel\u003c\/h2\u003e\n\u003cp\u003eThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in platinum on this Day-Date 40.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Diamond Cellar Rolex\" title=\"Diamond Cellar Rolex\" class=\"rolex-feature-image\" src=\"https:\/\/dch-cdn-bucket.s3.us-east-2.amazonaws.com\/rolex\/feature-assets-v7\/m228236-0012_dial.png\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003ePlatinum\u003c\/h2\u003e\n\u003cp\u003eRare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic andÊhighly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always usesÊ950 platinum, an alloy consisting of 950ä (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. TheÊnoblest of metals for the finest of watches.\u003c\/p\u003e","brand":"Seltica","offers":[{"title":"Default Title","offer_id":52078106116418,"sku":null,"price":1799.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/7352\/0450\/files\/04C0ECBD-915B-4CDE-A1FC-17C4867F3818.webp?v=1771990229","url":"https:\/\/seltica.com\/products\/untitled-feb20_23-44","provider":"Seltica","version":"1.0","type":"link"}